Post by account_disabled on Mar 13, 2024 22:24:56 GMT -5
L'Oréal and Voice Search: the objective is turnover The French entrepreneurial giant L'Oréal is focusing its energies on voice search ( Voice Search ). Through this innovation there will be a great impact on the cosmetics market and on the entrepreneurial strategies of the French giant. Thanks to this new tool it is possible to ask questions about which product to use and which is the best on the market through external support... and L'Oréal will make investments in this! But be careful, folks, this strategy will be launched within 18 months! The person responsible for this digital operation is the Englishman Nick Buckley, who started as Group Director two years ago.
Buckley's aim is to increase the visibility of the Find Your Phone Number brand and develop innovative tools to make available to its customers also through collaborations with Amazon and eBay. “This is Amazon's Alexa and Apple Sire, and this will help consumers learn more about our brands and their stories. We believe there is an interesting opportunity with Amazon's Alexa (a voice device) in terms of how consumers ask questions and how it is different from how they originally search online.
We want to be at the cutting edge!” explains Buckley. Here is an interview with Carlos Spallarossa , SEO Director of l'Oréal, who explains Voice Search in more detailBuckley hopes that digital can improve ROI and improve sales without their competitors being able to tail them in any way, also given their strength as a brand: “ Everything we do even on digital has to come back to the business and the objective must be always improve our ROI. We call it “ The ROI Obsession ,” Buckley said. In short, L'Oréal is developing its investments in Voice Search.
Buckley's aim is to increase the visibility of the Find Your Phone Number brand and develop innovative tools to make available to its customers also through collaborations with Amazon and eBay. “This is Amazon's Alexa and Apple Sire, and this will help consumers learn more about our brands and their stories. We believe there is an interesting opportunity with Amazon's Alexa (a voice device) in terms of how consumers ask questions and how it is different from how they originally search online.
We want to be at the cutting edge!” explains Buckley. Here is an interview with Carlos Spallarossa , SEO Director of l'Oréal, who explains Voice Search in more detailBuckley hopes that digital can improve ROI and improve sales without their competitors being able to tail them in any way, also given their strength as a brand: “ Everything we do even on digital has to come back to the business and the objective must be always improve our ROI. We call it “ The ROI Obsession ,” Buckley said. In short, L'Oréal is developing its investments in Voice Search.